What results from the ecological aspect of agricultural production is the reduction of negative environmental impact. In Croatia, the market for organic products is still developing, despite numerous natural resources and predispositions. The switchover to organic farming, ie the conversion period, is also the most difficult period in eco-management, usually lasting from 1 to 3 years, and also requires knowledge of legislative frameworks that include national and EU regulations. The main purpose of organic production is to protect the health and life of humans, to protect nature and the environment, and to protect consumers. As such, it is defined by Croatian law, international law, and goes through the procedure and examinations before receiving such a designation. The European Union regulated organic farming as early as 1992 , and in 2010 a new Law on Organic Production and Labeling of Organic Products was passed in Croatia. The most famous law on organic farming is certainly EU law. The essence of this law is that no manufacturer may enter the market and declare his product as environmentally friendly, unless he has previously been certified by the authorized inspection services. As part of the bachelor thesis, a survey entitled “Research on knowledge of ecological standards in the general population in the Republic of Croatia” was conducted to give an insight into how familiar we are with the concept of an organic product, and what is the attitude of the respondents when purchasing organic products and their prices.